The San Diego Real Estate Market Is Heating Up

The San Diego real estate market is heating up and home prices are rising year after year. Studies show that San Diego is actually among the top areas where real estate market is doing well in the country. There are claims by some real estate experts that real estate market in San Diego has fully recovered from the 2008 crisis. Whether this is true or false, the fact remains that real estate in San Diego is doing very well and it is worth keeping an eye on. For instance, in the first quarter of 2016, the median home price in San Diego was about $554300, which was almost double the national average home price. It is worth noting that real estate properties in San Diego are expected to continue to appreciate more than in other parts of the country.

The San Diego real estate market is currently the most favorable for investors looking for both long-term and short-term investments. According to the recent studies on real estate market in San Diego, home prices are expected to continue rising in the coming years and over time become more and more unaffordable.

San Diego realty

Homeowners and San Diego real estate investors are making good money because properties are selling like hot cakes in the region. The area has also registered the highest home equity growth after the recession. For instance, homeowners in San Diego enjoyed an annual home equity gain of $452565 in 2015, which was far much higher than the national gain of $15781 in the same year. When you compare the number of properties in some stage of foreclosure, San Diego still has the lowest numbers than other popular cities in the country such New York as explained by RealtyTrac.

The skyrocketing home prices in San Diego have made it difficult for the Millennials to buy homes there. Additionally, homeowners in San Diego are selling their homes so that they can buy cheaper ones in other parts of the country and still have some money to spend. Studies show that the amount homeowners in San Diego make after selling their homes can buy up to three similar homes in other big cities in the country. Therefore, for many homeowners in San Diego, it has become a profitable business to sell their homes and buy a cheaper one in other areas. After all, why live in a condominium in San Diego when you can sell it and buy a spacious home in other parts of the country? However, it is worth noting that real estate investors are busy acquiring more properties in San Diego so that they can sell in the future and make profits.


One of the key factors that have contributed to the rapid growth in the market is the prevailing healthy economy in the region. More so, the unemployment rate in San Diego is lower than the rest of the country and it is decreasing year after year. It is also worth noting that the job rate in San Diego is higher than the national average and therefore many locals can afford to buy such homes.

If you are from other parts of the country and you are looking for San Diego homes for sale, you should be ready to part with a good amount of money because properties are quite expensive. Rental properties are equally expensive in the region and those planning to rent in San Diego should be prepared to pay up to double what they could have paid in other big cities in the country. Property managers and realtors also charge high fees in San Diego, making buying or renting real estate properties in San Diego unaffordable to people with limited income. If you are planning to buy your first home here and you have a limited budget, then it is wise to consider other areas outside San Diego.

When you look at the real estate market in San Diego from an Investor perspective, the market is doing incredibly well. More houses are being constructed in the region, and there are enough properties for those who can afford. The real estate market is expected to grow throughout 2016 and investors are expected to make handsome profits. It is, therefore, the right time for those planning to buy properties in San Diego to do so before prices become too high. It is obvious that prices are not coming down anytime soon.

The Emergence of Online Marketing in the Real Estate Industry

The real estate industry in the U.S. is one of the sectors that have been very conservative for many decades as far as marketing is concerned. Different stakeholders have been using traditional marketing strategies and platforms to reach potential customers. Some of the traditional marketing platforms used in real estate marketing include TVs, Radio, Newspapers, Magazines, posters and billboards among others. The emergence of the internet changed marketing in other sectors in the country, but stakeholders in the real estate market were not quick to embrace online marketing.

The emergence of digital marketing in the real estate industry did not lower the popularity of traditional marketing methods. For small and upcoming companies, real estate digital marketing services were very expensive. However, the situation took a different direction after the 2008 real estate crisis that faced the country. Real estate firms realized the need to embrace online marketing because over 70 percent of the American population was using the internet. As competition in the industry went up, real estate digital marketing services gained popularity and traditional marketing methods became less popular. Currently, most of the real estate marketing activities are done via the internet and some of the traditional methods used to market real estate have faded away.

Homebuyers and renters are now searching for properties online 

Realtors and property management firms that have not embraced digital/online marketing are likely to be pushed out of the market very soon. This is because the majority of the homebuyers and renters in the country are now searching online for listed properties. According to the research conducted by the National Association of Realtors, over 74 percent of the real estate consumers are using online platforms to search for properties to buy or rent. However, this should not be mistaken to mean that traditional real estate marketing methods are no longer used. The point is that digital marketing is gradually taking over and modern real estate companies should have effective strategies on how to use online marketing to reach more clients.

Business Man

The reaction of Realtors and property managers

Generally, realtors and property managers in all parts of the country have responded positively to the increasing demand for online marketing. The majority of property management companies and realtors in the country have websites and blogs where they market real estate products to potential customers. There is a wave by real estate stakeholders to embrace the internet technology when marketing their products in the country as realtors try to meet changing consumer habits. Those that have not established their own websites are using free listing sites to market their products and the social media marketing plays a very important role in real estate marketing. Realtors and property managers in the country are using different social media platforms to share information about real estate products.

How to be successful in digital marketing 

Although digital marketing has gained popularity in the country’s real estate market, it is evident that not all stakeholders have perfected the art of digital marketing. Some real estate firms are still struggling to maximize their online presence because they do not know the best approach to use. One thing for sure is that planning is very essential if you want to have a successful real estate online marketing campaign. It is essential to make sure your posts are informative and helpful to property buyers and renters. Remember that in online marketing it is not the quantity of posts that matter but the content.

Visibility is very important in digital marketing because possible buyers need to know what they are about to buy. It is therefore important to ensure you have used top quality images for the properties that you want to sell or rent so that you can give your customers a good impression. You need to make sure that potential buyers and renters are attracted to visit the property after seeing images posted online. Make sure your posts and images are up to date and keep on updating your posts if the property stays longer in the market.

The future of digital marketing in the real estate industry 

Digital marketing plays a very important role in not only the current market but also the future of real estate industry in the country. In fact, most of the real estate transactions are now done online and traditional methods are fading away. Traditional marketing will definitely have no space in the future of the real estate market in the country. It is therefore important for real estate companies to invest in digital marketing in order to remain relevant and competitive.

Steps and Actions You Need To Take to Grow Your Real Estate Portfolio

Investing in real estate is one of the most reliable and profitable investments in many parts of the world. Rental properties are the most profitable because people moving to the urban areas to look for greener pastures require housing. The majority of the city dwellers are not formally employed and do not have enough income to buy homes. As a result, many people in urban areas prefer renting, making real estate business a very profitable investment.

Studies show that many real estate investors own one or two properties and very few are able to grow a real estate portfolio of over five properties. The reason behind this is that many real estate investors do not know how to establish real estate portfolios and they end up satisfied with one or two properties. Well, to those aspiring to invest in real estate and own many properties, here are the basic steps and actions that you need to take to help you grow your real estate portfolio.

  1. Do not take too long to buy your first property 

The most important stage when growing your real estate portfolio is to take the first step and acquire your first property soonest possible. Many people take too long to decide and buy their first real property and this makes it difficult for them to build a portfolio of many properties before retiring. It is therefore important to take action and buy your first property earliest possible.

start young

  1. Learn to re- invest your rental income 

Many people spend all the income they get from their first property, making it difficult for them to acquire new ones. Remember that if you buy your first property on mortgage, your salary is deducted to pay back the borrowed money. Therefore, chances are very high that you will be tempted to spend all your rental income in order to sustain your previous lifestyle. However, if you want to grow your real estate portfolio, you need to be disciplined, cut your expenses and re-invest some of your rental income to acquire more properties.

  1. Leverage the equity growth of the properties 

This is a very effective strategy when growing your real estate portfolio, but you must be very careful to avoid making losses. The secret is to take advantage of the value gained from your existing properties to acquire more. For instance, you can sell your property after it has appreciated and use the money to acquire more. On the other hand, you can borrow against the equity of your existing property and add more to your portfolio.

  1. Try to buy positive cash flow properties 

It is important to invest in cash flow properties if you really want to grow your real estate portfolio. Rental properties will give you a positive cash flow because you are sure to get some income on a monthly basis. Remember that when you borrow to buy a property, in many cases money is deducted from your salary to pay back the loan. This makes it difficult to acquire more properties if you do not have other sources of cash. However, if you invest in rental properties, you can use your monthly rental income to pay back your borrowed money and even acquire more properties.

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  1. Add value to your existing properties to gain more 

Many people are reluctant to add value to their existing properties because to them this is an unnecessary cost. However, what many people do not know is that this is a smart way of increasing their gains and accumulate enough money to buy more properties. You can do some repairs and renovations in your existing property so that they can be more valuable and sell at a profit to buy several cheaper ones. You can also increase rental rates for your properties after renovation and accumulate money to buy additional properties without having to get money from other sources.

  1. Never fear borrowing to buy more properties 

One of the reasons why many people are unable to build their real estate portfolio is because they fear borrowing money to buy more properties. However, what many people do not know is that it is economical to borrow and buy a real estate property than using your savings. You can borrow and buy rental property, use rental income to pay back your lenders and end up with more properties in your real estate portfolio. Remember that real estate keeps on appreciating and you can sell the property after it has gained value and use the gains to grow your investment.